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Sales success
of warmed-over
panties depended
on their vintage
November 13th, 2009
The Tokyo Reporter
THETOKYOREPORTER.COM
From around 1990,
burusera shops around Tokyo
were selling panties formerly
worn by high school girls for
as high as 5,000 yen each,
and the idiom “hand over fist”
could be applied to both the
revenues of the merchants and
the behavior of the customers —
albeit with slightly
different meanings.
Then in 1993,
relates Nikkan Genda (Nov. 14),
one such entrepreneur in
Takadanoba decided that the
dyed-in-the-fur aficionados were
tiring of that breezy kid stuff,
and began recruiting co-eds from
the “big six” universities and other
colleges to supply him with
grown-up merchandise.
The shop’s appeal was accentuated
by the panties’ owners actually
being present on the premises,
where,
blushing hotly,
they would step out of their
dainty underthings in the presence
of the purchaser and present them
in person,
for a gratuity of10,000 yen.
Customers also had the option
of pre-ordering so-called
“premium goods,”
which entailed wearing the items
for three consecutive days in
order to acquire a more
aromatic bouquet.
However,
just three months
after its opening —
and despite plentiful coverage for
the shop in the tabloid media —
customers began deserting
it in droves,
forsaking the collegians for
their former favorites,
the high school girls.
To evade this erotic exodus,
the owner fought back with a
“strip to the buff course,” in
which the female employee
successively shed and submitted
her skirt, bra, blouse, panties
and stockings —
all for a package deal
of 30,000 yen.
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But then customer dissatisfaction
arose over insufficient pheromones,
with growing numbers of
customers complaining that,
“Compared with high school girls,
the panties worn by college coeds
don’t smell strong enough to give
me a woody.”
The theory offered here is that
the powerfully potent pong secreted
in early puberty begins to fade by
the time girls reach college age.
So one might even say their
garments were barely worth
a scent.
And the “Joshi Daisei
Panty Shoppu”
went floppu a mere six months
after its opening.
Source:
“Joshikosei no asoko no nioi ni
maketa ‘joshidaisei panti shoppu,’”
Nikkan Gendai (Nov. 14, page 28)
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